filmed by Sherpas Cinema
The Sherpas first major project at Mica Heliskiing near Revelstoke BC took place in 2011 when Mica was looking to film a promo video that would tell the story of our budding business, located in the heart of the Canadian Rocky, Monashee and Selkirk Mountains. For one week the Sherpas Cinema team feasted their eyes on a dreamscape of ski terrain and classic rocky mountain vistas. The result was a twenty three minute episode of epic powder shredding entitled the “Balance of Powder” and a significant segment for All.I.Can. The Balance of Powder project went so well that the campaign was awarded 2014 Marketing Campaign of the year from the Kootenay Rockies Tourism board..
“Mica has actually been very instrumental in the creation of the Sherpas.” says Dave Mossop. “ I had my first big filming gig up here when I was 23” The trip Dave is referring to was an assignment he was on filming athlete Sverre Lillequist, who ended up skiing a line that then went on to win Powder Awards line of the year in 2003. “It was very inspirational.”